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Web analytics involves the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.
What are the course objectives?
Advanced Web Analytics is the science of analysis that focuses on various forms of Internet data. It involves the collection and analysis of data that lead to more informed business decisions and an optimization of an organization’s digital ecosystem and supporting business processes. Web analytics takes data from websites, mobile applications, social media, Internet of Things, or third party sources and combines them with back-office Customer Relationship Management (CRM) and sales systems to improve core business strategies, optimize workflow and maintain a competitive edge. This Advanced Web Analytics course covers fundamental concepts of analytics and dives deep into web, social, content and mobile analytics, illustrating common analytical scenarios and how to use popular web analytics tools used by marketers across the major industry domains. The course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools. You’ll keep pace with the most important analytics trends and prepare for a career in web and digital analytics.
What skills will you learn?
This Advanced Web Analytics training will give you a well-rounded expertise in digital data analytics, including: How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights How digital data analytics drives important insights for all aspects of the customer lifecycle across digital channels Understanding the concepts of web analytics from ground zero to mastering the analytics domain across digital channels In-depth knowledge of web analytics, social analytics, mobile analytics and content analytics Complete end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV and the customer engagement. Product knowledge of Google Analytics, Google Digital Studio, Klipfolio and Tableau.
Who should take this course?
This Digital Analytics Certification Training is suitable for professionals who wish to specialize in digital and web analytics and boost their skillsets in the world of digital marketing. This course is best suited for: Online web analytics implementers Online web analytics data reporters Digital analysts Digital marketers