Web Analytics Expert

Web analytics involves the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers.  Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.

Course advisor

For business

Corporate training solutions

  • Bespoke training solutions
  • Dedicated Account Manager
  • Access to E-Forum
  • Enterprise-class learning management system (LMS)
  • Enhanced reporting for individuals and teams
  • 24x7 teaching assistance and support
For business

Self-Paced Learning

  • Self-paced e-learning
  • Course, category, and all-access pricing
  • Enterprise-class learning management system (LMS)
  • Enhanced reporting for individuals and teams
  • 24x7 teaching assistance and support
For business

Live Virtual Classroom

  • Live instructor-led virtual classroom training
  • Enterprise-class learning management system (LMS)
  • Enhanced reporting for individuals and teams
  • 24x7 teaching assistance and support

Key features

Course description

Web analytics involves the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers.  Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.

FAQs

What are the course objectives?

What skills will you learn?

This Advanced Web Analytics training will give you a well-rounded expertise in digital data analytics, including: How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights How digital data analytics drives important insights for all aspects of the customer lifecycle across digital channels Understanding the concepts of web analytics from ground zero to mastering the analytics domain across digital channels In-depth knowledge of web analytics, social analytics, mobile analytics and content analytics Complete end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV and the customer engagement. Product knowledge of Google Analytics, Google Digital Studio, Klipfolio and Tableau.

Who should take this course?

This Digital Analytics Certification Training is suitable for professionals who wish to specialize in digital and web analytics and boost their skillsets in the world of digital marketing. This course is best suited for: Online web analytics implementers Online web analytics data reporters Digital analysts Digital marketers

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