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A strong social media presence contributes significantly to the success of a company’s marketing strategy. The Social Media Specialist Program will transform you into an industry-ready social media marketer. It combines the disciplines of content marketing, SEO, and advanced social media to help you elevate your brand and execute compelling social campaigns. The Social Media Specialist Program ensure that the social media strategy aligns with other aspects of marketing and that all activities are designed to complement other marketing activities and support the achievement of the overall marketing objectives.
What are the course objectives?
The Social Media Specialist Master’s Program is designed to build advanced skillsets in social media marketing by following a clear, structured, expert-recommended learning path. You’ll master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing and web analytics, and you’ll acquire extensive project experience and the capability to manage and strategize social media marketing initiatives. The program gives you access to more than 35 live, instructor-led online classes conducted by multiple expert trainers. You will also get access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions, and other resources to help you become a social media specialist.
Why become a Social Media Marketer?
ocial networking is among the most popular online activities—and social media platforms have more than 1.5 billion users interacting, sharing, and engaging with one another. This presents a huge opportunity for brands to reach out to and engage with their target audiences. It is the social media marketer’s responsibility to plan and execute social media marketing campaigns to drive business goals – including customer engagement, brand advocacy, or conversion – across various social media platforms. The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists. You’ll develop a deep understanding of social media tools and techniques, content marketing best practices and reputation management tactics to transform you into a social media marketing expert.