SEO Expert

The Search Engine Optimization (SEO) Expert Program is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many facets of SEO, including keyword and on-page optimization, link building, content marketing and web analytics – and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives. Certified SEO […]

Course advisor

For business

Corporate training solutions

  • Bespoke training solutions
  • Dedicated Account Manager
  • Access to E-Forum
  • Enterprise-class learning management system (LMS)
  • Enhanced reporting for individuals and teams
  • 24x7 teaching assistance and support
For business

Self-Paced Learning

  • Self-paced e-learning
  • Course, category, and all-access pricing
  • Enterprise-class learning management system (LMS)
  • Enhanced reporting for individuals and teams
  • 24x7 teaching assistance and support
For business

Live Virtual Classroom

  • Live instructor-led virtual classroom training
  • Enterprise-class learning management system (LMS)
  • Enhanced reporting for individuals and teams
  • 24x7 teaching assistance and support

Key features

Course description

The Search Engine Optimization (SEO) Expert Program is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many facets of SEO, including keyword and on-page optimization, link building, content marketing and web analytics – and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives. Certified SEO Professionals address both on-page and off-page ranking factors that affect a website’s or web page’s search engine rankings for specific search terms. This results in a high placement in a search engine’s “organic,” “natural,” or “unpaid” search results.

FAQs

What are the course objectives?

Why become an SEO Specialist?

SEO and inbound marketing are the most important digital channels for many organizations, with 51 percent of all Internet traffic being generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because more than 61 percent of all potential customers use the Internet to research products before purchase. SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. Digital transformation has led to a huge demand for qualified SEO specialists. Secondary research shows:

Who can become an SEO Specialist?

SEO skills are ideal for those who seek leadership positions in inbound marketing. The following roles are best suited to become SEO specialists: Marketing managers Digital marketing executives Content writers Marketing and sales professionals Management, engineering, business, an

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