SEO Expert

SEO and inbound marketing are the most important digital channels for many organizations, with 51 percent of all Internet traffic being generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because more than 61 percent of all potential customers use the Internet to research products before purchase. SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. Digital transformation has led to a huge demand for qualified SEO specialists. Secondary research shows:

SEO skills are ideal for those who seek leadership positions in inbound marketing. The following roles are best suited to become SEO specialists: Marketing managers Digital marketing executives Content writers Marketing and sales professionals Management, engineering, business, an