Burberry to open first social retail store in Shenzhen Burberry Shakes Up Shopping With Physical, Digital ... This could be beautiful (it is) Metronomy • Pip Paine (Pay The £5000 You Owe) 4:10 0:30. The 5,800 sq.ft store has ten rooms, including one dedicated to the iconic Burberry trench coat, and many featuring products and experiences exclusive to the Shenzhen flagship. Burberry Bridges NFT With Physical Limited-Edition Scarf ... British luxury house Burberry has taken the wraps off a trailblazing social retail store in the heart of China's technology hub Shenzhen as it makes a play to attract the country's affluent young consumers and redefine the future of luxury retail.. The digitally immersive store is powered by Tencent technology, is a "space of exploration", designed to inspire and entertain luxury customers . Burberry unveils, this July 31, a new store in Shenzen, China. Inside the store there are 10 rooms with features including: Interactive Store Window, QR Codes, Thomas's Cafe, Fitting rooms, and the Trench experience. 2. Visitors to Shenzhen's Burberry flagship store can use Tencent's WeChat app to interact with the window display and play their own music in fitting rooms. 1. Burberry teams with China's Tencent for social media ... "Burberry has always been a brand of firsts, built on a belief that creativity has the power to open spaces. The World of Olympia Pop-ups. Burberry Open Spaces Shenzhen Bay. Introducing Burberry Open Spaces in Shenzhen, China. Burberry announces luxury's first social retail store in China's technology hub Shenzhen, blending the physical and social worlds in a digitally immersive retail experience - a store of tomorrow for today. Is the "Phygital" Boutique the Future of Shopping? In collaboration with Tencent . A pioneering new social retail store born from our founder Thomas Burberry's spirit of innovation. TODAY, Burberry launch a bold venture into the blending of the worlds of physical experience and social media. Luxury fashion house Burberry and Chinese technology powerhouse Tencent . The luxury retailer has collaborated with Chinese technology giant Tencent to create a new concept store which aims to "blend the physical and social worlds". Burberry Open Spaces, Shenzhen Bay The MixC Shopping Mall, No. Vogue and GQ x Burberry New. It marks a shift in how we engage with our customers.' Currency in context. Sun: 10:00 - 22:00. The 5,800-square-feet concept store is located in the luxury mall MixC Shenzhen Bay, where it has blended the brand's online and offline worlds for customers. Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. But the world keeps turning, and in spite of everything, new and innovative retail locations are also opening up. A store of tomorrow for today that connects and . Visitors to Shenzhen's Burberry flagship store can use Tencent's WeChat app to interact with the window display and play their own music in fitting rooms. Created in collaboration with Chinese tech giant Tencent, the store brings to new life to normally staid aspects of retail shopping through a bevy of Tron-like tech. Burberry has announced luxury's first "social retail store" in China's technology hub Shenzhen, blending physical and social media worlds into a digitally immersive retail experience in what the brand describes as "a store of tomorrow for today.". Introducing Burberry Open Spaces in Shenzhen, China. The new store, launching today, is 5,800-square-foot, designed through an exclusive partnership with Chinese tech giant Tencent Technology. The British fashion brand and China's. Burberry has opened the doors of what it describes as "luxury's first social retail store" in Shenzhen, China. Burberry brings the future of shopping to Shenzhen, China today. Discover more at link in bio. Visitors to Shenzhen's Burberry flagship store can use Tencent's WeChat app to interact with the window display and play their own music in fitting rooms. This July 31 opens in Shenzhen the new store of the British brand, where physical and digital experiences are mixed. Burberry Shenzhen Store: Playlist Mix By burberry. Stores. Having debuted luxury's first-ever social retail store in Shenzhen . The Burberry social store offers a wide range of items including the brand's latest collections and pieces exclusive to the Shenzhen store. On July 31, it announces its first luxury social retail store in the Chinese city, in collaboration with Chinese tech giant Tencent.. A digitally immersive retail experience that cleverly blends the physical and social worlds, the store at the new Shenzhen Bay MixC development is a space designed for customers to . Sign out. Powered by Tencent technology, the store, which will open in the new Shenzhen Bay MixC development today, 31st July 2020, is a space . The Shenzhen social retail store, which was originally supposed to open in April, is the high point of Burberry's work in China this year and the concept could be rolled out to other locations . Burberry Shenzhen store is decorated in color palette of beige, pistachio, pink and blue, with variety of textures and materials from plywood to mirror and high-gloss finishes. No. It's a boutique, a café and a virtual playground all rolled into one. The store, opened on Friday, aims to "blend the physical and social worlds" - a concept the British luxury label has been progressively exploring. The 5,800-square-foot store spans 10 rooms and was created in collaboration with WeChat's owner, Tencent. A store of tomorrow for today that connects and rewards our community as they explore in person and online. The Shenzhen store, located in the same city as Tencent's headquarters and considered to be China's tech capital, meets digitally native millennial and Gen Z customers with Burberry's social media and gaming tools, says Mark Morris, Burberry's senior VP of digital commerce. The British fashion brand and China's largest social media company collaborated to design a shop that suited . 40 songs. "This store explores this relationship . Burberry has opened the doors of what it describes as "luxury's first social retail store" in Shenzhen, China. While downloading a Wechat mini-programme just to shop a single boutique might not seem that exciting, the gamification of the shopping experience makes it well worth the effort. (Bloomberg)—Burberry Ltd. is teaming up with Chinese internet giant Tencent Holdings Ltd. to experiment with blending retail and social media in the key luxury market.. Partnering Tencent was a no-brainer as the Chinese company - which owns messaging app WeChat and the popular video game Fortnite - helps build a shopping experience unlike your average dressing-room, which . 2888, South Keyuan Road, Nanshan District, Shenzhen 518067 深圳市南山区科苑南路2888号深圳湾万象城一层L149 Directions Phone: 0755-86655666 Burberry announces luxury's first social retail store in China's technology hub Shenzhen, blending the physical and social worlds in a digitally immersive retail experience - a store of . Marco Gobbetti, CEO at Burberry. Her you are. This could be beautiful (it is) Metronomy • Pip Paine (Pay The £5000 You Owe) 4:10 0:30. Burberry opens interactive store in Shenzhen. LONDON — Burberry is looking to break new retail ground in Shenzhen, China, today with a store that fuses physical and digital elements and asks shoppers to press their WeChat accounts into action. Burberry - Shenzen MixC in Shenzhen: Shenzhen: Shop G01, Level 1, Phase 1 of City Crossing +86 755 2589 6390: Burberry - Shenzhen Yi Tian: Shenzhen: Shop L1-1 & L2-2, Yitian Holiday Plaza +86 755 8629 8138 Burberry's social retail store in Shenzhen is a place of discovery that connects and rewards customers as they explore online and in store. 2. August 6, 2020. Shenzhen Assistant Store Manager 助理店长 - 深圳湾万象城 - Not. An interactive store window greets customers at the entrance of the Burberry Shenzhen store Burberry house codes colour the store interiors in a palette of beige, pistachio, pink and blue The WeChat mini program features playful animal characters to offer fun, engaging experiences within the physical and virtual realms of the store On Friday, Burberry unveiled a shiny new store in Mainland China — its 63rd in the region. Powered by Tencent, it occupies the space between the physical and social worlds. Burberry announces the brand's first social retail store in China's technology hub Shenzhen, blending the physical and social worlds in a digitally immersive retail experience. The 5,800-square-foot store spans 10 rooms and was created in collaboration with WeChat's owner, Tencent. A selection of music featured in our new Burberry store in Shenzhen, China. It has a pistachio-colored facade, an interior color palette of Burberry beige . #InBurberry: TB Summer Monogram New. Read about it on Inside Retail Asia. Burberry has launched its first social retail store in Shenzhen, showcasing a blend of the physical and social worlds in a digitally immersive retail experience. Burberry has partnered with China's tech giant Tencent to launch a luxury concept store using social media interactions. A pioneering new social retail store born from our founder Thomas Burberry's spirit of innovation. Burberry debuts its first "social retail store" in Shenzhen today—an interactive space that seamlessly blends brick-and-mortar shopping with social media and virtual digital experiences.Developed in partnership with and powered by Tencent, the shop at the Shenzhen Bay MixC in the HouHai District can be activated digitally through a dedicated WeChat mini-programme—which unlocks site . The British fashion brand and China's largest social media company collaborated to design a shop that sui… Normally, a new store opening isn't much to shout about: but Burberry's new, futuristic outpost in Shenzhen has plenty to offer. All the stock is labelled with QR codes which when scanned show information on the customer's digital screen. Luxury brand Burberry has opened a new store in Shenzhen, China, where people can like, share, scan, book and spend their way to more . 40 songs. Style and Community. 31 July 2020 Burberry announces luxury's first social retail store in China's technology hub Shenzhen, blending the physical and social worlds in a digitally immersive retail experience - a store of tomorrow for today. Located in the booming tech hub of Shenzhen, this is luxury fashion's first-ever "social retail" store, according to the brand. Burberry are trailblazers in the world of digitally enabled retail, and they are continuing to innovate and delight, even in the middle of a global crisis. The 5,800-square-foot store is designed for customers to interact with its products in. Where nature and technology come together, connecting our #Burberry community through a world of digital discovery . Simply cross the threshold to immediately immerse yourself in the world of Burberry's social store. In collaboration with Tencent . 1. 10:00 - 22:30. Burberry recently opened its first social retail store in Shenzhen cooperating with Tencent. 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